Bookings that follow your rules
You need specific availability, pricing tiers, or approval steps — but booking plugins only offer generic calendars.
We build: A booking flow built around your services, staff, and policies — no workarounds.
Why custom
When templates
stop working
Most businesses start with WordPress, Wix, or Squarespace — and that's often the right choice. But when your needs get specific, templates start fighting you.
Connected to tools you already use
Your CRM, accounting, or inventory system needs to sync with your site. Integrations are missing or fragile.
We build: Reliable connections to Fortnox, HubSpot, Stripe, or your internal systems — built to stay in sync.
Quotes, configurators, and calculators
Customers need to configure a product or get an accurate quote. Form builders and page templates can't handle the logic.
We build: Interactive tools that follow your pricing rules and produce exactly what your sales team needs.
Client or member portals
Different users need different access — documents, orders, project status. A login page and a PDF isn't enough.
We build: Secure portals with the permissions, dashboards, and workflows your customers or members expect.
Outgrown the template
Plugins conflict, pages load slowly, and every update risks breaking something. You're maintaining the site instead of running the business.
We build: Clean, purpose-built code that's fast, stable, and easy to extend as your business grows.
A brand experience that stands out
Your business is distinct, but your site looks like every other template in your industry.
We build: A design and experience crafted for your brand — not a theme with your logo swapped in.
Services
Built for how you actually work
Every project starts with your business — not a theme demo.
Custom business websites
Marketing sites, landing pages, and multi-page websites designed and built for your brand, content, and conversion goals.
Web applications
Interactive tools, dashboards, and internal systems that run in the browser — built for your specific workflows.
Integrations & automations
Connect your website to the tools your team already relies on. Fewer manual steps, fewer errors.
E-commerce & ordering
Online sales, custom checkout flows, and ordering systems when standard shop templates don't fit your model.
Performance & maintenance
Fast, secure sites with ongoing support — so you're not stuck debugging plugins on a Sunday night.
Redesigns & migrations
Moving off WordPress, Wix, or Squarespace to something that finally matches how your business operates.
Process
From idea
to live site
Atrex keeps projects focused and transparent. You always know what's being built, why, and what comes next.
A good fit if you...
- ✓Know what you need but can't find it in a template
- ✓Want a site that connects to your existing tools
- ✓Value long-term stability over quick DIY fixes
- 1
Understand your business
We start with how you work today — your customers, your tools, and the problems a template hasn't solved.
- 2
Design around real workflows
Wireframes and prototypes focused on what your users need to do, not what a theme allows.
- 3
Build it properly
Modern, maintainable code — no plugin stacks, no bloated page builders. Built to perform and to last.
- 4
Launch and support
We deploy, test, and stay available as your business evolves. Your site grows with you, not against you.
Selected clients
Companies we've worked with
Client story
Trusted by teams
who care about results
“We at Flowin are incredibly pleased with the work Atrex has done on our website. Previously, we had a great product, but our website didn't make it easy for our customers to understand why. Atrex helped us clarify our messaging and create a site that truly reflects our passion for helping athletes train effectively and avoid injuries. The results speak for themselves — our sales have increased significantly, and we are receiving a wealth of positive feedback from our customers. We highly recommend Atrex to any company looking to take their website to the next level.”
Conny Bergstensson
flowin.comCPO & Founder, Flowin AB
Contact
Tell us what you're trying to build
Whether you have a detailed brief or just a frustration with your current site — reach out. We'll listen, ask the right questions, and let you know honestly if Atrex is the right fit.
No sales pressure. Just a straight conversation.